photo by source

photo by source

Yep, Sephora is getting into the subscription box business according to WWD  I got this exciting information from some beauty communities and I’m sharing with you what’s New.

Photo source: WWD

Photo source: WWD

The new program – called Play! By Sephora. They will offer customers a sampling of five makeup, skincare and haircare products for $10 per month from brands such as Marc Jacobs Beauty, Bumble and Glamglow. Every month the products will be centered around a certain theme. The service launches in September in Boston, Cincinnati and Columbus, Ohio to start out. Sephora will add additional, unspecified cities in 2016. If you’re in the above mentioned cities and love to go for an additional beauty box subscription, don’t forget to check at Sephora’s website for sign-up.

The Subscription Box: Play! by Sephora (There is no specific link for sign-up yet). Coming Soon!

At $10 a month for each subscription, beauty junkies very well might go for more than one 😛

Are you excited to sign-up for Sephora’s monthly Beauty box? I love to hear your comments.

Thank you for stopping by.

Sharon xoxo



  1. really exciting! Sounds really amazing!

    Liked by 1 person

  2. I’m so excited for this! I just wish they were coming to NY. 😦 It better do great in these tester cities so it’s available to the whole country soon!

    Liked by 1 person

  3. plus+beauty27 says:

    I am so excited about this! I hope to be able to try it! I’m sure there will be a long waiting list! xo

    Liked by 1 person

  4. daneyella says:

    Let’s see if they make this available in the UK!

    Liked by 1 person

  5. So jealous we haven’t Sephora in UK. Spear beauty box is like a dream come true !!!


  6. ingrid says:

    I hope we have it too 🙂 xoxo

    Liked by 1 person

  7. This is an amazing new !

    Liked by 1 person

  8. Tee Joe says:

    I just found a new subscription box. I can’t wait for this box to launch.

    Liked by 1 person

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